Cross-Channel Paid Advertising and Attribution Management
Pain Points (Public)
Businesses scaling across fragmented platforms like Google Ads, Meta, and TikTok often face disjointed conversion tracking, inaccurate multi-touch attribution, and rising customer acquisition costs due to uncoordinated budget allocation between paid media and organic search.
Suggested Approach (Public)
Implement an integrated growth marketing workflow that connects ad accounts across Google, Meta, and TikTok into a single attribution framework, pairing audience retargeting with search landing page A/B testing and structured SEO optimization to improve blended ROAS.
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Public Demand Evidence · 3 task(s)
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